UT Graduation Fair
Interactive AR Posters for Student Recruitment
The Project
Studio Node created augmented reality posters and mini preview websites for Utah Tech's 2025 Grad Fair and Preview events, aiming to boost student engagement and awareness of graduate and undergraduate programs. The team had 4 weeks to design two posters with integrated AR experiences.
The Challenge
The team needed to make visually appealing, legible posters with engaging AR content on a tight timeline. Augmented reality was new for Studio Node, requiring experimentation with tools and design approaches to attract students and encourage contact info submissions.
The Approach
The team started with mood boarding and researching free or low-cost WebAR solutions. They redesigned the Grad Fair poster for contrast and layout, created a companion website in Framer, and developed 3D poster models in Spline and Blender for phone-based AR using WebAR.js. The design was then adapted for the Preview Event targeting undergraduates.
What We Made
The Outcome
The project collected dozens of potential student contacts for admissions and gave Studio Node hands-on experience with AR. Key takeaways included improving marker visibility, exploring more flexible AR solutions, and creating unique experiences beyond the poster itself.